And finally, we generate some great ideas within the opportunity area by collecting and aggregating the research data and turning them into actionable insights.īut how do we estimate the reliability and validity of our research data? Does a reliability estimator or a validity testing method find a place in our research plan among other elements such as the research objectives, participant screening criteria, research methods and their estimated timelines, and deliverables? Often the answer is no. We gain a new perspective on a problem and identify an opportunity area for creating a meaningful and accessible design experience. We generate lists of questions and move through different research methods to answer our specific questions. We understand what people do, think, say, and feel. As part of a user interface design or user experience (UX) project, we-the researchers-walk through all the steps for generating great user experiences.
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